5. Social Media Marketing:

5. Social Media Marketing

The Story of Cosechas: Building a Brand Legacy in the Heart of Colombia’s Natural Beverage Market

From its humble beginnings as a juice bar, Cosechas set out with a mission to redefine the way Colombians experience natural smoothies and beverages. What started as a small local store grew into an international franchise, thanks to a meticulous branding strategy that started with a strong brand manual and evolved into an iconic presence in social media. Our team played a key role in crafting Cosechas’ identity, transforming it from a small juice shop into one of the most recognized brands in the country. Through creative design and strategic marketing, we developed a unique visual identity that captured the essence of healthy, vibrant living.

This branding journey wasn’t just about logos and colors; it was about telling the story of a brand committed to freshness, quality, and natural ingredients. With every visual element, from the brand’s style guide to its social media content, we worked to create a seamless experience for customers, both online and in-store. The strong, cohesive brand identity helped Cosechas stand out in a competitive market and solidify its place as the leader in natural beverages in Colombia.

The results speak for themselves. In just a few years, Cosechas has not only become a household name but also expanded internationally. By staying true to its values and maintaining a consistent visual identity, the brand has fostered loyalty, grown its customer base, and reached new markets. With its unique brand, Cosechas is now one of the most prominent franchises in Colombia and a name synonymous with healthy, delicious beverages worldwide.

The Results

Since its humble beginnings as a juice bar, Cosechas has grown into one of Colombia’s leading franchises, renowned for its natural smoothies and beverages. Through a comprehensive brand development strategy that started with the creation of a brand manual and evolved through social media, Cosechas has positioned itself as a leader in its category. The consistent, unique visual identity crafted by our team played a pivotal role in the brand’s success. Today, Cosechas is a well-established international franchise with a strong, recognizable presence both locally and abroad.

The Process

Brand Foundation: Our team began by creating a detailed brand manual that defined Cosechas’ values, tone, and visual style.
Identity Development: Developed a unique, eye-catching design and established a distinct style for the brand across all platforms.
Social Media Strategy: Designed engaging content for social media to create an online presence that resonated with the target audience.
Ongoing Brand Evolution: Worked alongside Cosechas as it expanded, ensuring that its image remained cohesive across all markets.

Solutions

A comprehensive brand manual outlining all visual and tone guidelines.
Consistent and creative social media campaigns that resonated with the target audience.
A unique, recognizable visual identity for Cosechas, from logos to social media design.
Strategic positioning to differentiate Cosechas from its competitors in the beverage and natural smoothie market.

The Impact

Cosechas quickly became a household name in Colombia, leading the natural juice and smoothie market.
Successfully expanded into international markets, making it a top player in the global franchise industry.
Increased brand loyalty and customer engagement thanks to a consistent, captivating brand image.
Positioned Cosechas as the go-to franchise for healthy beverages, with a reputation that reflects quality and innovation.