1.Brand/Logo Design:

The Story of Wild Wine: Elegance Unleashed in Every Sip

Founded in 1992 in Italy, Wild Wine emerged from a vision to create a wine that captures the essence of both elegance and danger—the allure of forbidden pleasures. Inspired by the untamed beauty of nature and the rich winemaking traditions of Italy, the brand sought to embody the wild and unpredictable nature of life itself. From the start, the brand’s identity needed to reflect both the sophistication of fine wine and the raw, untamable power it represents.

The logo perfectly encapsulates this duality, combining the shape of a wine bottle with the striking image of a serpent. The serpent, a symbol of danger, temptation, and the wild, highlights the bold and even forbidden allure of the wine, while the bottle evokes the craftsmanship and refinement that comes with each carefully produced batch. Wild Wine is not just about indulging in a drink; it’s about embracing the dangerous beauty of life’s pleasures, making every sip an unforgettable experience.

The Results

The new Wild Wine name and logo feature a bold and captivating design that perfectly embodies the brand’s essence of danger, luxury, and forbidden pleasures. The logo integrates a wine bottle with a serpent, symbolizing both sophistication and the wild, untamable nature of the brand. The color palette is deep and intense, representing the rich reds and earthy tones of premium wine, while also evoking a sense of mystery and allure.

The Process

  • Step 1: Research and Discovery
  • Step 2: Conceptualizing the Brand’s Identity
  • Step 3: Crafting the Symbolic Logo Design
  • Step 4: Finalizing the Visual Elements

Solutions

  • Unique and daring logo combining a wine bottle and serpent
  • Strong, evocative color scheme with rich red and earthy tones
  • Visual representation of luxury and wildness
  • Logo files in various formats
  • Brand collateral design, including packaging and digital assets

The Impact

  • Increased brand recognition in the competitive wine market
  • Captivating visual identity that resonates with adventurous wine enthusiasts
  • Strong growth in market presence and customer loyalty
  • Wild Wine is now positioned as a bold, premium wine brand with a captivating narrative.